"Turn it on its side "

El objetivo del propietario de D'espresso en NY es pasar de un par de establecimientos a construir un imperio de Cafés. Para eso la firma Nemaworks planificó su estrategia de "branding" sobre un concepto bastante ingenioso. La sensación del espacio invertido es impecable.

"The concept for the design is straightforward, bold and receptive to future locations: take the ordinary and turn it on its side. Drawing from the nearby New York Public Library in Bryant Park, the space is lined in a sepia-toned full size photograph of books printed on tiles. The custom tiles run along the floor, up the 15’ foot wall and across the ceiling. The frosted glass wall behind the service counter illuminates the space and the wall directly opposite is clad in rich brown herringbone. The thrust of this concept finds expression in the lighting and materiality, and ultimately the space gives definition to the emerging brand."

Para los que se dan su borondo por NY aqui esta el link (es el de Madison)